Research on iPod safety.

This article holds the basic foundations to my overall idea of promoting road safety with iPods and MP3 players, it is apparent that to some level iPods used inside the car linked to radios have a potential to be dangerous, for example the article written by Dario Salvucci, a Professor of Computer Science at Drexel University highlight this:

"Many companies now, have adapted the iPod for use anywhere, in such things as the iTrip, or the Cassette Adapter, which easily allows the driver to plug into the stereo of the car"


This shows it is easier to connect your iPod to your car and use it as an alternative to a CD, these cables are called 'Jack Leads' and are widely available, I myself own one of these cables and have had my concentration momentarily diverted, making me personally know just how easily it can happen.

"From Salvucci's study, they found that the level of distraction is about the same as dialling a cell phone."

This discovery can be considered alarming due to the fact mobile phones have been banned since June 2003 due to text messaging alone caused more than 16,000 deaths in car accidents from 2001 to 2007. So why are iPods any different if they cause a similar scale of distraction?

To read more on this article go to:
http://media.www.thetriangle.org/media/storage/paper689/news/2007/05/04/News/Ipods.Can.Lead.To.Traffic.Accidents-2894807.shtml

Presentation of My A2 Media Idea

Media Idea

iPod Apple Advert

This is an advert which has been televised to promote iPod's, I feel it’s simple block colour style gives it a young and current aspect, as teenagers who are the main consumer of the iPod. However I feel it lack emotion and influencing techniques to make the viewer actually want to go out and purchase the product.

TV advert number 2

My second advert is to ultimately raise awareness of issues that are related to iPods and MP3 players, such as accidents. It is coming far more common that car incidents are happening due to people having their headphones in and crossing the roads without paying attention. The idea is to film a group of teenagers in a car driving along the road where the driver's attention is lost just as a teenager crosses with his headphones it, causing an accident. By making these two adverts it provides a huge contrast in both ideas and my ability to get the overall maximum impact for my adverts.

TV advert number 1

My first TV advert is the one which advertises iPod in a positive manner, I have a very stylistic view, it will be brightly coloured with summer clothing exploring the social summer side of the product and how it connects people together, I will use a range of shots, including high angle shots, close up shots and swipe shots to give the feeling of friendship and summertime, I feel these images and representation would be a great starting point to advertise and influence people to buy the products.

A2 Media Idea

I have decided to do the TV. advert and advertise an iPod. Due to the opportunity of having to make two adverts I have decided to make a positive and a negative advert for the same product. By doing this i feel it enables to me to extend my skills and adapt new techniques to get the best outcome possible.

My first advert is to promote the use of iPods for every showing the product in a positive light and capturing the social aspect of the product.

My second advert will be discouraging the product by showing the dangers of listening to an iPod when you are walking alone on a street or crossing a road.

To assist the contrast i will be using typical conventions such as light and dark, warm and cold, bright and dull to create an obvious difference between the two adverts.

I feel this will allow me to become creative with this brief and help me receive the best outcome for my product.

A2 Media Studies

We recently sat in class and discussed what path we feel we will be taking for our A2 practicle, amongst the group many idea was discussed and I came up with two options which i may take:

1) A T.v advert, which is focused on the ipod and making it personal.

2) I have an incline to do a Documentary, have after leaving the discussion I have no as yet decided what would be my topic areal.