My second advert is to ultimately raise awareness of issues that are related to iPods and MP3 players, such as accidents. It is coming far more common that car incidents are happening due to people having their headphones in and crossing the roads without paying attention. The idea is to film a group of teenagers in a car driving along the road where the driver's attention is lost just as a teenager crosses with his headphones it, causing an accident. By making these two adverts it provides a huge contrast in both ideas and my ability to get the overall maximum impact for my adverts.
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