A2 Media Idea

I have decided to do the TV. advert and advertise an iPod. Due to the opportunity of having to make two adverts I have decided to make a positive and a negative advert for the same product. By doing this i feel it enables to me to extend my skills and adapt new techniques to get the best outcome possible.

My first advert is to promote the use of iPods for every showing the product in a positive light and capturing the social aspect of the product.

My second advert will be discouraging the product by showing the dangers of listening to an iPod when you are walking alone on a street or crossing a road.

To assist the contrast i will be using typical conventions such as light and dark, warm and cold, bright and dull to create an obvious difference between the two adverts.

I feel this will allow me to become creative with this brief and help me receive the best outcome for my product.