Diary of Sponsorship Sequence and Time Management

I have now conducted the best part of my audience research and now I am able to go onto the planning and filming stages of my documentary.


->I have begun already to plan my ancillary text of my television advert, which is a sponsor sequence, however this has caused major problems for my time management.

->in addition due to the building I hoped to film my ancillary text in is being knocked down due to the schools development programme. This has put a massive strain on my time management as I now have to rush my idea in order to get it filmed before being knocked down in only 4 days.

->I am going to have to quickly within 2 days not only find a large enough quantity of paint but also in 7 key different colours which the company Apple produce their iPods in.

->I need to search for 7 willing and capable actors to use within my production in just 4 days.

->I also need to access 7 white science lab coats in order to draw a focus on the aspect of colour of the iPod to my sequence which Apple themselves focus on.

->I then have between 10am and 1pm on Saturday morning to film all the footage needed in order to make my ancillary text a success.

->Additionally in terms of time management this type of production which includes throwing paint is a one shot chance. If it goes wrong my entire ancillary text will be ruined, as I cannot film the sequence again due to not only the building being knocked down but also due to the wall being covered paint, this undoubtedly will put extra pressure on myself and my time management.

Sponsorship Sequence Seeking Permission

For my sponsorship sequence I found a derelict building which is being demolished on Monday on our school site.

I had to go for a meeting with the building construction manager, our schools site manager, the caretakers and the schools secretary in order to seek permission to use the room.

I felt seeking a building that is soon to be knocked down would be ideal as I wouldn’t have to worry about conserving the condition of the room.

Another issue which I have come across is that the electric has been permanently disconnected from the building, meaning I have had to consider alternative ways of lighting the dull and dingy port cabin, I have had to contact a local work yard and find an industrial light in order to work around the issue.

This advert has inspired me to use the idea of paint in motion to display the impact of colour.

Ancillary Texts

For my A2 ancillary texts I have to choose two of the following three options:

-> A radio advertisement
-> A Web pop-up
-> A Television sponsor ship sequence.

I have chosen to do the radio and the sponsorship sequence.

For my sponsorship sequence I have decided to continue down the road of colour and how the colour of your iPod can represent you. Playing on this idea I have begun to hold a strong vision in my mind:

It is in a empty white room where 8 or 9 people walk in wearing white lab coats, with their iPod and one item matching that colour. For example a girl with a purple iPod may wear purple high heels or a purple scarf.

Then once quickly seeing each person with their item they grab a bucket, with the certain colour on, then throwing it at the white walls being them, turning and looking at each other before throwing the paint at the camera.

This idea is still in the developing stage but I feel as a quick clip it could have an idea impact for a sponsorship sequence showing that even with the same product you can continue to be individual.

Compare the Market

Adverts can not only advertise their product but not have the opportunity to become sensations amongst the public due to web 2.0. Web 2.0 allows people to upload post e-mail and share new adverts; YouTube is a massive player in promoting amateur videos and products. Compare the Market.com's take on 'compare the meerkat.com' soon became a booming sensation, people saw the advert and sent it via e-mail or simply spoke about it to their friends encouraging them to watch the video.

This widespread recognition for the website led them to have a meerkat as a cartoon character being the main face of their business. To further this sensation by adding the simple phrase 'simples' with a squeaky tone to the voice and creating an actual website called comparethemeerkat.com caused a phenomenon around the world, in addition to the many adverts they have made.

This is outright proof that advert are not only there to advertise but due to modern day technology can soon become sensations which everyone are talking about.

Website:
http://www.comparethemeerkat.com

First Advert:

Tetley Tea

Tetley Tea adverts back in the old days were cartoon carachters 'Tetley Tea Folk' were advertised from 1973-2001. Since removing them from the position of the face of Tetley Tea, the adverts havent stood out from any other tea advert as competing companies such as Twinings have enhanced their advertisments. This is a potential initative as to why now 2010 Tetley Tea have decided to bring back the 'Tetley Tea Folk' in order to gain a standing in the competative market.


This was the original adverts before they were removed:



Twinings improving their advertising:


























This is the recent advert 2010 re-introducing the 'Tetley Tea Folk':

Advertising

Advertising on the television is not the only way to promote a product, to gain a good potential audience you need to ensure that you are doing all you can to appeal to them. Other forms of advertising include billboards, posters and radio adverts. Apple has recognised this and used techniques such as:

The New iPod Nano Advert

The new nano touch iPod has been recently released and is currently being advertised on the television. This is to promote the product and has used colour to symbolise making the iPod personal, which is a similar idea I am working towards for my first advert. The advert displays only people’s outfits and the iPod, as the outfit changes the iPod moves and changes colour this represents that there is an ‘iPod for everyone’. I hope to in a similar way show that there is an iPod for individuals as they make their music individual, which is the initial aim of the overall product.