The new nano touch iPod has been recently released and is currently being advertised on the television. This is to promote the product and has used colour to symbolise making the iPod personal, which is a similar idea I am working towards for my first advert. The advert displays only people’s outfits and the iPod, as the outfit changes the iPod moves and changes colour this represents that there is an ‘iPod for everyone’. I hope to in a similar way show that there is an iPod for individuals as they make their music individual, which is the initial aim of the overall product.
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