Adverts can not only advertise their product but not have the opportunity to become sensations amongst the public due to web 2.0. Web 2.0 allows people to upload post e-mail and share new adverts; YouTube is a massive player in promoting amateur videos and products. Compare the Market.com's take on 'compare the meerkat.com' soon became a booming sensation, people saw the advert and sent it via e-mail or simply spoke about it to their friends encouraging them to watch the video.
This widespread recognition for the website led them to have a meerkat as a cartoon character being the main face of their business. To further this sensation by adding the simple phrase 'simples' with a squeaky tone to the voice and creating an actual website called comparethemeerkat.com caused a phenomenon around the world, in addition to the many adverts they have made.
This is outright proof that advert are not only there to advertise but due to modern day technology can soon become sensations which everyone are talking about.
Website:
http://www.comparethemeerkat.com
First Advert:
No comments:
Post a Comment