Ipod advert 1

This is my first Ipod advert which I have made, this goes with the idea of promoting the Ipod and illustrating how each Ipod can fit an individual and be applied to different types of personalities. I have used a basic border to my advert as apple tend to use block colours in order to advertise thier range of colours and I wished to stay in theme with the company.

Final TV advert 1:

TV Adverts Questionnaire.

1. Are you male/Female?

Male Female

2. How old are you?

15 or Below 16 - 18 19 - 25 26 - 35 36 – 45 46+

3. What do you look for in an advert?


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4. Do you tend to flick channels when the ads come on TV?


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5. Do you prefer short concise ads or longer explanatory ads?

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6. Do you prefer creative or informative ads?
Eg. Tetley Folk Tea ad (Creative) or Curry’s sale ad (informative).


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7. Do you prefer upbeat or emotional ads?


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8. Do ads persuade you to buy/try new products?


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9. What type of TV ads do you tend to remember?

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10. What is your favorite TV ad ever?
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Storyboard

This is a basic storyboard of my T.v advert which displays iPods in a negative light, I am finding it difficult to explore and learn new types of shots which will allow me to gain the high grade I am aiming for which is why I consider this to be my basic storyboard of my advert as i hope to build on it as I begin shooting my footage.

Upcoming Filming...

Upcoming filming which I am hoping to undergo weather permitting is practicing and potentially filming my TV advert number 2, and focus on testing how to film the car crash in a real and convincing way without causing any harm or damage to either the actor or the car.

I hope to find a form of crash matt which will allow the actor to throw them self on and off the car without causing them self any injuries, in order to make this convincing, I plan on filming the car moving down the street and then hopefully with the aid of the final cut express I will be able to successfully make a convincing impact of a car crash with a stationary car as for obvious reasons I cannot actually hit someone with a car.

Shooting Sponsorship Sequence

Although this photo is unclear it shows all the different types of iPod I used when filming my sponsorship video. I used all kinds of iPods, I used the iPod Nano, iPod Chromatic, iPod Nano the newer version, iTouch and the iPad. The filming went successfully with a few minor issues like people being unable to provide me with the iPods in different colours and having to find last minute replacements the same day as filming, lighting was also an issue and the room still had a dull tone to it but with no lights and the industrial light I borrowed not being bright enough, but I managed to get sufficient footage and I am now in the editing stage of the video.

Diary of Sponsorship Sequence and Time Management

I have now conducted the best part of my audience research and now I am able to go onto the planning and filming stages of my documentary.


->I have begun already to plan my ancillary text of my television advert, which is a sponsor sequence, however this has caused major problems for my time management.

->in addition due to the building I hoped to film my ancillary text in is being knocked down due to the schools development programme. This has put a massive strain on my time management as I now have to rush my idea in order to get it filmed before being knocked down in only 4 days.

->I am going to have to quickly within 2 days not only find a large enough quantity of paint but also in 7 key different colours which the company Apple produce their iPods in.

->I need to search for 7 willing and capable actors to use within my production in just 4 days.

->I also need to access 7 white science lab coats in order to draw a focus on the aspect of colour of the iPod to my sequence which Apple themselves focus on.

->I then have between 10am and 1pm on Saturday morning to film all the footage needed in order to make my ancillary text a success.

->Additionally in terms of time management this type of production which includes throwing paint is a one shot chance. If it goes wrong my entire ancillary text will be ruined, as I cannot film the sequence again due to not only the building being knocked down but also due to the wall being covered paint, this undoubtedly will put extra pressure on myself and my time management.

Sponsorship Sequence Seeking Permission

For my sponsorship sequence I found a derelict building which is being demolished on Monday on our school site.

I had to go for a meeting with the building construction manager, our schools site manager, the caretakers and the schools secretary in order to seek permission to use the room.

I felt seeking a building that is soon to be knocked down would be ideal as I wouldn’t have to worry about conserving the condition of the room.

Another issue which I have come across is that the electric has been permanently disconnected from the building, meaning I have had to consider alternative ways of lighting the dull and dingy port cabin, I have had to contact a local work yard and find an industrial light in order to work around the issue.

This advert has inspired me to use the idea of paint in motion to display the impact of colour.

Ancillary Texts

For my A2 ancillary texts I have to choose two of the following three options:

-> A radio advertisement
-> A Web pop-up
-> A Television sponsor ship sequence.

I have chosen to do the radio and the sponsorship sequence.

For my sponsorship sequence I have decided to continue down the road of colour and how the colour of your iPod can represent you. Playing on this idea I have begun to hold a strong vision in my mind:

It is in a empty white room where 8 or 9 people walk in wearing white lab coats, with their iPod and one item matching that colour. For example a girl with a purple iPod may wear purple high heels or a purple scarf.

Then once quickly seeing each person with their item they grab a bucket, with the certain colour on, then throwing it at the white walls being them, turning and looking at each other before throwing the paint at the camera.

This idea is still in the developing stage but I feel as a quick clip it could have an idea impact for a sponsorship sequence showing that even with the same product you can continue to be individual.

Compare the Market

Adverts can not only advertise their product but not have the opportunity to become sensations amongst the public due to web 2.0. Web 2.0 allows people to upload post e-mail and share new adverts; YouTube is a massive player in promoting amateur videos and products. Compare the Market.com's take on 'compare the meerkat.com' soon became a booming sensation, people saw the advert and sent it via e-mail or simply spoke about it to their friends encouraging them to watch the video.

This widespread recognition for the website led them to have a meerkat as a cartoon character being the main face of their business. To further this sensation by adding the simple phrase 'simples' with a squeaky tone to the voice and creating an actual website called comparethemeerkat.com caused a phenomenon around the world, in addition to the many adverts they have made.

This is outright proof that advert are not only there to advertise but due to modern day technology can soon become sensations which everyone are talking about.

Website:
http://www.comparethemeerkat.com

First Advert:

Tetley Tea

Tetley Tea adverts back in the old days were cartoon carachters 'Tetley Tea Folk' were advertised from 1973-2001. Since removing them from the position of the face of Tetley Tea, the adverts havent stood out from any other tea advert as competing companies such as Twinings have enhanced their advertisments. This is a potential initative as to why now 2010 Tetley Tea have decided to bring back the 'Tetley Tea Folk' in order to gain a standing in the competative market.


This was the original adverts before they were removed:



Twinings improving their advertising:


























This is the recent advert 2010 re-introducing the 'Tetley Tea Folk':

Advertising

Advertising on the television is not the only way to promote a product, to gain a good potential audience you need to ensure that you are doing all you can to appeal to them. Other forms of advertising include billboards, posters and radio adverts. Apple has recognised this and used techniques such as:

The New iPod Nano Advert

The new nano touch iPod has been recently released and is currently being advertised on the television. This is to promote the product and has used colour to symbolise making the iPod personal, which is a similar idea I am working towards for my first advert. The advert displays only people’s outfits and the iPod, as the outfit changes the iPod moves and changes colour this represents that there is an ‘iPod for everyone’. I hope to in a similar way show that there is an iPod for individuals as they make their music individual, which is the initial aim of the overall product.

Research on iPod safety.

This article holds the basic foundations to my overall idea of promoting road safety with iPods and MP3 players, it is apparent that to some level iPods used inside the car linked to radios have a potential to be dangerous, for example the article written by Dario Salvucci, a Professor of Computer Science at Drexel University highlight this:

"Many companies now, have adapted the iPod for use anywhere, in such things as the iTrip, or the Cassette Adapter, which easily allows the driver to plug into the stereo of the car"


This shows it is easier to connect your iPod to your car and use it as an alternative to a CD, these cables are called 'Jack Leads' and are widely available, I myself own one of these cables and have had my concentration momentarily diverted, making me personally know just how easily it can happen.

"From Salvucci's study, they found that the level of distraction is about the same as dialling a cell phone."

This discovery can be considered alarming due to the fact mobile phones have been banned since June 2003 due to text messaging alone caused more than 16,000 deaths in car accidents from 2001 to 2007. So why are iPods any different if they cause a similar scale of distraction?

To read more on this article go to:
http://media.www.thetriangle.org/media/storage/paper689/news/2007/05/04/News/Ipods.Can.Lead.To.Traffic.Accidents-2894807.shtml

Presentation of My A2 Media Idea

Media Idea

iPod Apple Advert

This is an advert which has been televised to promote iPod's, I feel it’s simple block colour style gives it a young and current aspect, as teenagers who are the main consumer of the iPod. However I feel it lack emotion and influencing techniques to make the viewer actually want to go out and purchase the product.

TV advert number 2

My second advert is to ultimately raise awareness of issues that are related to iPods and MP3 players, such as accidents. It is coming far more common that car incidents are happening due to people having their headphones in and crossing the roads without paying attention. The idea is to film a group of teenagers in a car driving along the road where the driver's attention is lost just as a teenager crosses with his headphones it, causing an accident. By making these two adverts it provides a huge contrast in both ideas and my ability to get the overall maximum impact for my adverts.

TV advert number 1

My first TV advert is the one which advertises iPod in a positive manner, I have a very stylistic view, it will be brightly coloured with summer clothing exploring the social summer side of the product and how it connects people together, I will use a range of shots, including high angle shots, close up shots and swipe shots to give the feeling of friendship and summertime, I feel these images and representation would be a great starting point to advertise and influence people to buy the products.

A2 Media Idea

I have decided to do the TV. advert and advertise an iPod. Due to the opportunity of having to make two adverts I have decided to make a positive and a negative advert for the same product. By doing this i feel it enables to me to extend my skills and adapt new techniques to get the best outcome possible.

My first advert is to promote the use of iPods for every showing the product in a positive light and capturing the social aspect of the product.

My second advert will be discouraging the product by showing the dangers of listening to an iPod when you are walking alone on a street or crossing a road.

To assist the contrast i will be using typical conventions such as light and dark, warm and cold, bright and dull to create an obvious difference between the two adverts.

I feel this will allow me to become creative with this brief and help me receive the best outcome for my product.

A2 Media Studies

We recently sat in class and discussed what path we feel we will be taking for our A2 practicle, amongst the group many idea was discussed and I came up with two options which i may take:

1) A T.v advert, which is focused on the ipod and making it personal.

2) I have an incline to do a Documentary, have after leaving the discussion I have no as yet decided what would be my topic areal.